6 Steps For Conducting Successful Online Job Fairs
The current scenario of COVID-19 has brought drastic changes in every aspect of our life. Amongst many other changes, one of them is the absence of the physical meetups. But all thanks to the omnipresent online platforms that people are still able to gather virtually for a common cause.
By utilizing the beneficial features of these platforms, you can even conduct a Virtual Job Fair! You need to take care of a few things and your recruiting event will be a success. So, let us go through the plan of action step by step.
1. Choosing A Platform For Your Job Fair
As you plan to carry out your recruiting event, your primary step will be to analyse the requirements of your participants. Accordingly, you can select an Online Platform for the purpose.
The look and feel of the platform, the flexibility of its usage along with the medium of communication between the Job Seekers and the Recruiters are few of the factors that should be considered while making a choice for the event platform.
For the job fair, the participants will be sharing their personal and professional data. The chosen platform must also take care of the security of those details.
2. Budget For The Job Fair
After you have researched about the prerequisites of the event, the next step is to dedicate a budget. The deciding factors are as follows:
- How many Online Job Fairs do you want to host?
- For how long do you want to conduct the Recruiting Event?
- The additional features that should be included in the Job Fair
- Whether the event will be Local or Global?
Once you have finalized your budget, the following step will be to get in touch with the providers of the Online Portal and get a quote from them.
3. Defining A Constructive Strategy For The Recruiting Event
Now that you are done with the platform selection and the budget, defining an effective strategy for the fair will be the next on your to-do list. In this regard, choose a date and make sure it is at least a month away from the current date. Then schedule a plan for the creation of dedicated texts, images and videos for the event.
You should also get an estimate of the number of companies that will be attending your event. The estimation of this figure will help you attract other companies and job seekers for your fair.
4. Ask The Recruiters To Provide Necessary Details For Their Virtual Stall
The success of a job fair depends a lot on the number of people who are going to attend it. Thus it becomes crucial to grab the attention of the job seekers. To do so, you should advise the companies registered with you to give a brief about the Job Vacancies. Following set of information can be shared by the recruiters to generate interest amongst the job seekers:
- The number and details of the open job positions
- The location of the organization
- What perks are available for the employees
- Current achievements of the company
- A short and fun slide show about the organization
5. A Great Promotion Campaign
All the efforts you have put into your event till now, they will be incomplete without a compelling marketing plan. In order to expand the reach of your Online Job Fair to the target audience, it would be best to go digital. These approaches would be helpful:
- Run Facebook and Instagram ads. Post about your event on LinkedIn
- Employ E-Mail Marketing Tactics
- Request your sponsors to spread the word
- Post about your event on job fair specific websites such as “JobFairing.com”
6. Following Up With The Job Seekers
Your responsibilities for the job fair does not end simply at its successful conduct. Following up with the attendees is the next required step of this workflow. From the contacts received by the recruiters, try to reach out to the job seekers who have more questions or haven’t applied to any job role yet. It is also suggested that you should keep a track of the candidate number who have reached the next round of the hiring process. This analysis will help you in measuring the overall success of your virtual job fair.
So, this brings us to the end of our structural procedure. By following this series of guidelines, we hope that your virtual job fair becomes a grand success. And if you want your job fair to reach the ideal Job Seekers and Recruiters, then post your event details on JobFaring.com.
